Trade Tariffs Spur Major Advertising Slowdown for Big Tech Companies

April 24, 2025, 8:47 pm

Amid escalating trade tensions, major tech companies are bracing for a significant disruption in their digital advertising revenues as new tariffs reshape cost structures. Executives note that Trump's tariff policies have forced advertisers to reexamine spending, sparking market jitters and raising concerns about future revenue forecasts.

techinasia.com / Trump’s tariffs: Alphabet flags ad revenue risks in Asia-Pacific

The company exceeded Q1 2025 revenue expectations but remains cautious as tariffs on imports under US$800 will rise.

cnbc.com / Alphabet expects 'slight headwind' to ads business this year, executives say

The comments come as Alphabet and other tech companies prepare to pay up due to the Trump administration's trade policies.

wsj.com / Big Tech Braces for Tariff-Induced Advertising Slowdown

Early signs of deceleration in the U.S. digital ad industry began to hit in April.

permalink / 3 stories from 3 sources in 5 days ago #digitalmarketing #alphabet #trump

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