Threads ads rollout on Meta’s Threads platform
April 23, 2025, 11:20 am
Meta has expanded its advertising program on Threads, opening the platform to all eligible global advertisers. The rollout follows initial tests and promises to offer enhanced targeting and monetization options across the growing social network, ensuring brands have a broader reach to its millions of users.
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Earlier this year, Meta began testing advertisements on Threads with select brands in markets such as the US and Japan.
Threads users in more than 30 countries will start seeing ads on the social network as of today, according to Instagram lead Adam Mosseri. Threads parent company Meta is rolling ads out to additional locations after testing them with a limited number of users in the United States. On Threads,...
Meta said that all "eligible advertisers globally" will be able to run ads on Threads after initial January testing with a few U.S. and Japanese companies.
Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion will allow eligible advertisers to reach Threads’ over 320 million monthly active users, and it will...
Meta is opening up ads on Threads to “all eligible advertisers globally” and plans to show them to users in “select markets at launch,” according to an update to the company’s January blog post about ads on the platform. The company plans to test ads in more than 30 countries globally,...
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