China Enforces Ban on ‘Autonomous Driving’ Advertising Claims

April 17, 2025, 5:20 pm

Two reports detail Chinese regulators clamping down on automotive marketing language after safety concerns were raised following a fatal incident involving a Xiaomi SU7 operating in driver assistance mode. The authorities have banned terms such as “autonomous driving,” “self-driving,” and “smart driving” to prevent misleading advertising that could endanger consumers. The clampdown is part of a broader effort to enhance traffic safety and ensure accurate promotional practices among automakers.

gizmodo.com / China Bans ‘Autonomous Driving’ Claims From Car Marketing Following Crash

Three passengers were killed after a Xiaomi SU7 operating in driver assistance mode hit a concrete barrier.

techcrunch.com / Automakers selling cars in China banned from using ‘autonomous driving’ in ads

China is cracking down on how automakers advertise driver assistance features, banning terms like “autonomous driving,” “self-driving,” and “smart driving,” Reuters reported, citing a transcript of a meeting between the government and industry representatives. The updated rule will also...

permalink / 2 stories from 2 sources in 12 days ago #robotics #automation #techpolicy #digitalmarketing #china #selfdriving

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China Enforces Ban on ‘Autonomous Driving’ Advertising Claims

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