Snapchat Abandons Simplified Redesign Amid User Backlash
April 29, 2025, 5:20 pm
Snapchat scrapped its plans for a simplified app redesign, holding onto its familiar navigation after user feedback and Q1 earnings signaled trouble with losing popular features. Both reports detail the abrupt pivot from testing a pared-down interface.
Bluesky: @techcrunch.com
As part of its Q1 2025 earnings release, Snap said it’s scrapping plans for a simplified version of its app. The news comes seven months after Snapchat began testing a redesigned version of the app without the Snap Map or Stories tabs. The new version consolidated the app’s navigation bar...
Snap is backing away from plans to simplify the design of Snapchat as it reports losing 1 million users in North America. As part of its Q1 2025 earnings report on Tuesday, Snap revealed that it’s instead going to start testing a “refined” layout that keeps the app’s five existing tabs. The...
permalink / 3 stories from 3 sources in 6 hours ago #earnings #snapchat #us #apps #mobile
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