Apple scales back AI hype after BBB’s sting operation

April 22, 2025, 11:21 am

After a biting inquiry from the BBB’s National Advertising Division over its premature “available now” claims for Apple Intelligence, Apple has quietly scrubbed the feature from its pages. The tech giant’s slip-up has forced it to rein in its AI promises, proving even the mighty can stumble in the race to innovate.

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macrumors.com / 1 in 2 Surveyed Willing to Pay at Least $10/Month for Apple Intelligence

A little more than half of respondents in a recent survey said they would be willing to pay at least $10 per month for unlimited access to Apple Intelligence. In an online survey conducted in February and March, investment firm Morgan Stanley asked thousands of consumers in the U.S. to...

gizmodo.com / Apple Intelligence No Longer ‘Available Now’ After False Advertising Inquiry

Apple's AI debacle keeps getting worse.

androidheadlines.com / Apple Intelligence's best feature is extremely basic!

The post Apple Intelligence's best feature is extremely basic! appeared first on Android Headlines.

macrumors.com / Apple Complies With Recommendation to Remove 'Available Now' From Apple Intelligence Page

Apple Intelligence features are no longer marketed as being "available now," following a U.S. National Advertising Division (NAD) inquiry. In a press release today, the NAD said it recommended that Apple discontinue or modify the "available now" text on the Apple Intelligence page, given it...

appleinsider.com / BBB told Apple to modify or discontinue certain Apple Intelligence feature claims

Apple's artificial intelligence rollout has been anything but smooth, so much so that the BBB's National Advertising Division spurred the company to rethink its claims to customers.Apple's promoting of Apple Intelligence features branded as problematic by BBB's NADApple's had a rough time trying to...

theverge.com / Apple drops ‘available now’ from Apple Intelligence page

Apple has stopped listing its Apple Intelligence features as “available now” following an inquiry from the National Advertising Division (NAD). Based on an archived webpage, it looks like Apple removed the claim from the top of its Apple Intelligence page in late March. The NAD, which is part...

permalink / 12 stories from 7 sources in 7 days ago #ai #apple #aiethics #technology #techpolicy #business #genai #investment #iphone

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